Connect

Selective.
Specific.
Available.

I work with growth-focused founders and marketing teams on challenges where commercial precision matters. Brand strategy, performance systems, content architecture and go-to-market execution. I bring the full stack.

If you are building a growth system, developing a content engine, launching into a new category, or diagnosing a funnel that is not converting, let's talk.

If you are looking for someone to execute an existing playbook without strategic input, I am probably not the right fit.
What I Work On

How I Work

01
Full-Time Roles

Brand and growth positions at companies and challenger consumer brands where commercial thinking and execution go hand in hand. I bring a complete marketing infrastructure mindset, from consumer insight to P&L accountability.

FMCG, D2C, or product companies
Challenger brands with real commercial ambition
Teams that value strategic thinking alongside execution
02
Fractional / Advisory

Strategic advisory for founders and marketing teams who need an experienced marketing perspective without the overhead of a full-time hire.

GTM strategy and launch architecture
Brand positioning and messaging framework
Funnel diagnosis and growth system design
Fundraising narrative support
03
Specific Projects

Defined-scope engagements with clear deliverables and measurable outcomes. Project-based, outcome-oriented, with a built-in handoff.

Product launch strategy and execution
Funnel rebuild and conversion architecture
Marketing automation design
Consumer research to NPD brief
Honest Assessment

Who I Work Best With

Good fit
Founders or marketing leads with a clear commercial challenge and the openness to think differently
Teams entering a new category or market where execution quality makes a real difference
Brands that need both brand building and performance marketing working together
Organisations looking to build lasting marketing systems, not just run one-off campaigns
Leaders who judge marketing by revenue and profit, not likes and impressions
Probably not a fit
Organisations looking for someone to follow a set brief without strategic input
Brands where marketing has no direct link to commercial outcomes
Teams where brand and performance budgets are completely separate with no room for integration
Projects with no clear goal or way to measure success
Get in Touch
Start the Conversation

Brand and growth marketer based in India. Working with founders and teams on GTM strategy, brand positioning, performance marketing, content architecture, and lifecycle automation.

What Happens Next
How we would start
01
Your initial message

Describe the challenge, the context, and what you are trying to achieve. The more specific, the better.

02
A focused conversation

If the brief fits, a conversation to diagnose the specific problem and establish whether my approach is the right one for it.

03
A clear proposal

If there is a mutual fit, I provide a clear scope, deliverables, and commercial structure.

04
The work begins

From day one, the focus is on the commercial outcome, not the process. I build systems that continue to work after the engagement ends.

I build the marketing foundation that drives commercial growth, not just campaigns that run and stop.